GETTING IT SOLD -- TARGET MARKETING
The traditional marketing plan used by most salespeople consists of a sign, M.L.S., ads and open houses. Very few salespeople go beyond this "wait and see plan."
Many sellers settle for this plan because they are unaware that there is more that can be done to get their property sold. In today’s very completive marketplace, you need a lot more!
Finding the RIGHT buyer for your home is the KEY to getting top dollar. Is that buyer a friend of someone already living in your neighbourhood or do they live a few miles away in a smaller or larger house? Are they presently living out of town or could they be a past client of the real estate company? The list can go on and on.
Target marketing is a plan that goes beyond he traditional methods. By first establishing who is most likely to buy your home and then implementing a marketing campaign (which includes telemarketing, personal contact, database marketing, personal web site with on-sign rider, pre-sale home inspection, etc.), target marketing attracts the RIGHT buyer for your home.
It is a simple question. If you had a choice between the salesperson who sits back and waits and the one who will use numerous methods to go out looking for that purchaser, which one would you choose?